МАРКЕТИНГОВОЕ ИССЛЕДОВАНИЕ ПО УЛУЧШЕНИЮ ТКАНЕЙ И ФУНКЦИОНАЛЬНЫХ ХАРАКТЕРИСТИК СПЕЦОДЕЖДЫ ДЛЯ СТРОИТЕЛЕЙ НА ПРИМЕРЕТОО «МТС» КОМПАНИИ ЛТД

Abstract

This study is dedicated to the analysis of materials for workwear using marketing information. The goal of the work is to identify the preferences of the target audience and analyze current trends in the selection of materials and technologies. The research consists of three stages: at the first stage, articles are selected from the Web of Science and Scopus databases, which provide a detailed examination of the technical aspects and systematically outline the extensive data, offering an analytical overview. At the second stage, methods such as surveys, focus groups, and observation are used to collect relevant data on consumer preferences and perceptions of the characteristics of workwear. To implement the above, based on the work of scholars, we applied general methods of expert surveys on construction sites. We applied these methods at construction enterprises of LLP "MTS" LTD and "Salamat" corporations. The third stage is the analysis of improving fabrics and functional characteristics of workwear. Simultaneously, short interviews were analyzed, observations were conducted, and a ranking matrix of workwear was transformed based on expert surveys and testing in Google format.