СТЮАРДЕССАЛАРҒА АРНАЛҒАН ФОРМАЛЫҚ КИІМДЕРДІ ӨНДІРУДЕГІ ЭРГОНОМИКАЛЫҚ КӨРСЕТКІШТЕРІН ЗЕРТТЕУ МАҢЫЗДЫЛЫҒЫ

Abstract

In aviation industry, flight attendants play an important and prominent role. Their uniform is not only functional, but also plays a major role in promoting the company's image and brand. The uniform creates a professional image of flight attendants, giving passengers the impression of reliability and quality service. Thus, marketing analysis in the production of flight attendant uniforms is not only an assessment of the design and quality of the product, but also a comprehensive process based on the study of market needs, trends and competitive conditions. This study examines the importance of marketing analysis in the production of uniforms for flight attendants. Modern airlines are seeking not only classic styles but also clothing models that meet comfort and ergonomic requirements. The research analyzed market trends, consumer demands, and safety standards. Additionally, marketing analysis methods, including the Gilbert A. Churchill approach, were applied. Survey results highlighted the need to develop modern and functional uniform designs for flight attendants.