СОВРЕМЕННЫЕ ТЕНДЕНЦИИ В ДЕКОРЕ ПАЛЬТОВЫХ ИЗДЕЛИЙ: ОТ ТРАДИЦИОННОГО К ИННОВАЦИОННОМУ

Abstract

This article examines current trends in coat decoration, with a focus on the shift from traditional embellishment methods to innovative approaches. In the rapidly evolving fashion industry, decoration has become a key element that defines the uniqueness and market appeal of coat products. The study covers the evolution of decorative techniques, analyzing the impact of new materials, technologies, and design solutions on the creation of modern coat aesthetics. The paper also explores consumer preferences, their perception of various decorative elements, and ways to integrate traditional and innovative decorative approaches to enhance product appeal. The findings of this study may be valuable for designers, manufacturers, and fashion researchers interested in developing relevant and competitive coat collections that align with contemporary market demands.